No more is launching an apparel line a big deal. With top private label clothing manufacturers by their side, even a market novice can launch a business easily—and that with NOT much of the capital requirement. In 2017, the bigger challenge would be to scale and sustain the business in the face of highly competitive market and more demanding customers.
Is short, the year is for the smart business minds who would trade away those tried-tested and cliché strategies with something new and clever.
1. Target your local niche market
To scale your business beyond the domestic boundary, you first need to have a firm foothold in the local market. So instead of having a broad approach by targeting ‘everyone’, start by focusing on just your local, niche target audience. Have a decent fan base locally before moving on to explore different regional market.
2. Focus on database marketing
Your marketing strategy doesn’t (and mustn’t) have to be like ‘shooting in the dark’, especially if you’re short on budget. Make right decision and start concentrate more on database marketing in 2017. Use your potential customers’ database, design custom campaigns and be more personal in your communication to ensure optimum conversion.
3. Outsource a sales expert
Contrary to what many believe, outsourcing professionals and experts isn’t an expense, but an investment instead. So hire sales and marketing professionals, whether struggling or not in your business, in 2017. It is only going to yield you better result, leaving you in far better place, with higher sales performance, than before.
4. Bank on the dropshippers
Even the big brands and e-commerce businesses rely on Dropshipping companies these days—and so should you. Let go of all your stress and hassle regarding inventory management and order fulfillment. Take hands of a good manufacturer-cum-dropshipper and let them handle everything professionally and efficiently, while you focus on things that are more important.
5. Leverage on the latest trends
One surest way to improve your sales performance is to offer your customers exactly what they want. And what do they want? The apparels that are currently trending—wears that the celebrities are going gaga over. So following all the latest fitness and fashion trends should be a part of your core clothing business strategy. Keep your eyes open and mind unlocked; look around web and the magazines and wholesale accordingly.
These are 5 simple but powerful strategies that entrepreneurs must take up in 2017 to scale and sustain their private label clothing business easily. Of course, this goes on without saying, having one of the best private label clothing suppliers by them is the most important part of all.