Rugby, or American football, is one of the most popular sports on this planet. Don’t believe that? Google the fact sheets of last year’s Super Bowl- its viewership, the revenue it generated and salary of top players. You’ll be left in awe. This means that clothing industry of this niche is always booming.
The task involved in this industry, stripping of all its complexities, is quite simple- Rugby apparel manufacturers offer high quality items, small businesses buy the wholesale of these rugby league uniforms from them and end customer gladly pay for these apparels. But of course it’s far more easier said than done.
Burden of the manufactures
It is the rugby apparel manufacturers who bear the biggest chunk of burden. Foremost, they have to do thorough research of the market- like if the demand of their products exist in the first place or not, then which is that part of the world where their demand is the most, and above all, what exactly are the customers, players and management are demanding.
Rugby shirt manufacturers have to use the best of fabrics in their offerings. Their wear must be capable of providing the optimum level of comfort to the players. It should be very well designed and tailored to take on the extensive level of wear and tear that this sport involves. And oh, not to forget the look of these wears- it should be equally stylish and trendy.
Task of the small businesses
At first it might look like the task of small businesses is quite simple- buying the wholesale of rugby league uniforms from the manufacturers and offering them to the end customer- but there’s more to that than this. Small businesses must know which customer base they are going to target with their bulk- professionals, amateurs or pastime players.
After knowing who they are going to target, they should have clear idea as to how they are going to target that customer base. As in, how they can customize their wholesale to meet the demands and preferences of their target consumers.
Also sitting and waiting for the customers to approach for rugby league uniforms is a not a right strategy. Small businesses must either use any marketing technique or directly approach the rugby clubs and players and convince them into doing business or both.
As for the customers, there’s not really much for them to do if the rugby apparel manufacturers and small businesses have done their part sufficiently. All they need to do is select a wear that match their needs and pay.